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What is the past, present and future of SEO

The  SEO industry is growing rapidly and there is a lot of information about SEO marketing and tools out there. If you research about the position of SEO in the market and how long is it going to survive, you will get to see various opinions based on personal experiences and perceptions of many SEO experts.

However, if you ask us about our opinion on the life SEO, you will get to know many facts that you never knew before. Our extensive research on SEO marketing has enabled us to write about the past, present and future of SEO.

Read on to find out how does it look from our eyes!

The Past Of SEO

“In the days gone by, SEO began as an affiliation to an IT job. But it was more about using the best technical practices and deploying code. From the standpoint of money, we considered it the way we consider technical management budgets. It was all about luxury, and not a commodity. In those days most of the work was reserved for foreigners IT employees and it never factored into the decisions of small business seo services or online items.

The present of SEO

This is where we are—the present of SEO! Well… Things have really changed now, we witnessed many remarkable changes in the way SEO Tools are being implemented and the way they yield results. We also witnessed a shift within SEO marketing from keyword focus to topic focus. The present is in the flooded market. And because of ever increasing demand of SEO marketing, we have seen some SEO companies charging $90 cost per click for their effective SEO services. Back in 2012, there were 14 million blog posts with SEO applied in the title—which is definitely a huge value. If we walk about 2018, you can see a drastic advancement in the world of SEO marketing which is definitely enabling the SEO experts and SEO agencies to a build a brighter future.

The future of SEO

Are you wondering what’s next?

Growing technology or tools may overtake the practices again, as this has been happening for past few decades in most industries. We believe that SEO will stay within digital marketing in most of the companies for the foreseeable future, however, there could be a shift back to the world of information technology. Digital marketing experts also think this would better be driven by an appreciation of SEO’s value when it is done in the right manner. But in many marketing departments, it’s not more than a part of campaigns.

 

Internet celebrities: the new face of marketing campaigns?

Social media and other platforms alike have given rise to a new phenomenon: internet celebrities. These are people who have built themselves from the ground up and have gained a fan following from scratch. Such people have become famous by pleasing the tough crowd called the internet users.

People are picky about who they choose to follow on social media but when they do follow; they hang on to every word. As a result of this engagement, these non-celebrities, “normal” people become internet celebrities or influencers.  When these influencers recommend or praise a particular product, the follower base actually pays attention.

This is where influencer marketing comes in.

Here are a few examples of online platforms that can be harnessed as influencer marketing platforms.

YouTube

YouTube is a popular video platform with about 1.5 billion users worldwide. It has thousands of celebrities with a fan base that eagerly waits for content from creators. This subscriber base is one of the most loyal types that we know of. This may be partly because of the raw experience many YouTubers provide their audience.

Read this statistic by Google: 70% of teenagers who are YouTube subscribers claim they relate more to their YouTube creators than traditional celebrities.

Needless to say, if the right creator champions your brand, you will see results.

Twitter

Twitter consists of an army of users who generally like to be quite expressive. Many politicians use it as a quick way of communication. The “Twitterati”, as the users are called, is a strong force that should not be ignored. Twitter users are after all more willing to pay if a brand responds to them. All the more reason to create visibility on this platform and this includes social influencer marketing.

Instagram

This photo and video sharing app is quite popular amongst 19-24 year olds and has been rocking the marketing world since only recently. Personalities such as beauty gurus, fitness models, fashion gurus, famous pet profiles, etc, have been dominating the platform. Majority of these influencers have a follower base less than 100,000 – these are micro-influencers. These must not be taken lightly; people are more likely to follow a recommendation by a micro influencer, according to Velocenetwork.

Facebook

This platform is a favorite of influencer marketing companies because it is the most favored social media channel. (Pew Research Centre) considering this, Facebook is another hub for influencer marketing. accompanied by the options of providing ads and setting up their own pages for companies, no one can ignore this medium.

In fact, influencer marketing is not just a one-time campaign. It is long-term and requires expertise and experience that an influencer marketing agency can provide. With tools such as influencer marketing software and influencer search engines, a mixed approach can be taken to provide the best results.